This is a great question, and the answer is pretty simple – Very. It’s important enough for me to get IN FRONT of the camera to do a video intro for our website, and I really hate being in front of the camera. That is why I have made a career choice to be BEHIND the camera. But, I understand the importance of utilizing video on our website, and therefore I am biting the bullet and getting on camera. A professionally produced video can be an invaluable asset for a business. With so many people using the internet to find services these days, you need something to set you apart, and video can do that. A 1-2 minute video on your homepage can make a world of difference for your visitors. Instead of having to look around and read about you to decide if you are the person they want to do business with, they can watch a short video and get their most basic questions answered.
There are two categories that we have narrowed down, and both can benefit from video. Light Productions falls into the category of Business to Business, meaning that the majority of our clients are other businesses. But, most of the business we work with fall into the second category, Business to Consumer, meaning that they provide a service directly to the consumer. Both categories can greatly benefit from video, but where we see the most demand, and the most need right now, is in the Business to Consumer category. With most people feeling the tough economy right now, they are tightening the purse strings. But, this doesn’t mean that they aren’t spending money or using the services that you might provide, they are simply looking harder to make sure that each dollar that leaves their hand is money well spent. At the same time, attention spans are getting shorter and people want information delivered to them, instead of having to spend a lot of time looking for it. The video accomplishes this quickly, effectively, and in a way that has an impact on people. In most cases, people will remember a video better than they remember just a website.
Our website is being re-vamped and doesn’t have our videos on it yet, but if you want to see some of the web videos we’ve produced for our clients, you can watch them at vimeo.com/lightproductions. Let us know what you think.
This only touches on the value of having a video for your business. We will talk more later about all of the other benefits, including equipping your sales force, e-mail campaigns, and more. As always, if you have any questions or you are interested in a video for your business, we would love to talk to you. Thanks for reading.
- Daniel

